“We can complain because rose bushes have thorns, or rejoice because thorns have roses.”
– Alphonse Karr, A Tour Round My Garden
The National Retail Federation projects that American consumers will spend an average of $143.56 on Valentine’s Day. Total spending is expected to reach some $19.6 billion.
Nineteen. Point. Six. Billion.
Let that sink in for a moment.
But how did red roses come to be the flower associated with red roses.
In Victorian England sharing emotions and affections was at best a difficult thing. It just was not considered acceptable to flirt openly and even some forms of conversation were frowned upon. The Victorians used bouquets of flowers to express feelings to their loved ones in a system that became known as “floriography.” There were even special dictionaries to guide one in the understanding of the meaning of certain types of flowers.
During this time, roses became to be seen as a symbol of romantic affection.
Tomorrow, on Valentine’s Day, it’s Rose’s turn.