Remembering the Sears Wish Book


Not so many years ago, children would anticipate the arrival of the Sears Wish Book almost as much as they anticipated Christmas Day itself.

The catalog would arrive and children would spend hours pouring over the pages circling or flagging the gifts they hoped that Santa would leave under the tree.

From the Sears archives we learn that the very first Sears Wish Book, known then as the Search Christmas Book came out in 1933.  The catalog included things like “Miss Pigtails” dolls, a battery powered automobile, Lionel electric trains and a Mickey Mouse watch.  By 1968 the Wish Book had over 600 pages.

Sears discontinued the printing of the Wish Book in 1993.  By 2010 the Wish Book was mobile and available via smartphones.

Sometimes, it’s still good to wish.